Monday, February 1, 2016

$50 Gift card Giveaway from

Sign up for our email newsletter here: to enter to win a $50 Gift card! On the last day of every month this year one lucky subscriber will win!

Thursday, November 5, 2015

Time to fly

Ok, so it's been a while and probably no one reads this or will see this. But, I'm going to use it as my journal. I've been creating the idea in my head for a while of building I am going to push for this year to make it happen. I am committing to 5 hours a week of building it.

So, what kind of a shoe site could be valuable? 1. Add value by brining up the best / low-cost place for people to buy each type of shoe. Amy bought some shoes last year that were $100 and if she had looked around she could have saved more than $20 dollars for the same exact shoe online with the same shipping (FREE) .

So, I am building it out. I am mapping out my plan. I have 1 year and a half to get things rolling.

Also at this time I'm investing in stocks and options to grow my Nest egg and income. The options plays I have done the most are with MSFT, NFLX, FB, and AAPL. They fluctuate and adjust with big swings. So it's good for options. Although the options cost a bit to get into. they also have a higher reward.  Options investing is not for the faint of heart. It's really risky and you can just as easily lose it all.

Any ideas or thoughts, drop me a line or comment below.

I've been watching this video or listening to it every day.


From the desk of the President of the Moon

Monday, November 3, 2014

Finish lines

Where do I go from here? I am wondering and watching and waiting. I have ideas that stick in my brain about what could be or should be or might be. How do they become a reality? Do not focus on the obstacles. Focus on the end goal so that you don't notice the obstacles.

When you are in a race do you look at each hurdle and think how can I get over that next hurdle? Or do you look forward to the finish line and let your knowledge and practice get you over each hurdle without stopping and thinking about it?

So, what is the finish line? Or are there arbitrary finish lines to keep moving? I have had many finish lines, but currently don't have one which is why I feel like I'm floating.

So, I need to find a finish line, and stick it!

-from the desk of the President of the

Thursday, October 30, 2014

7 Reasons Why I Love Halloween

7 Reasons Why I Love Halloween
1. Dressing up in costumes -- There is something so fun and exciting about dressing up and pretending you are something  or someone else. Sometimes it is something you wish you could be in real life like a super hero; other times you dress up as things that you are scared of like a zombie or vampire. Sometimes you dress up as fantasy characters that could never exist in real life. No matter what it's a little bit of an escape from the normal day to day. Mild-mannered reporter Clark Kent becomes Superman. Mild-mannered Jeff Allen becomes Wolverine from the X-Men. 

My favorite halloween event occured in Issaquah when I was waiting at the Park & Ride to take the bus into Seattle. This was also the first year out of college for me and I found out that most people don't dress up for Halloween when they go to work. I arrived in my little commuter car, parked, and made my way to queue up for the #214 bus. I had on my black jacket with a silver X on the chest, black pants with a silver X on the pockets, my hair sprayed high and wild in Wolverine style, and the Adamantium claws to complete the uniform. I feel like I blend in most of the time; people don't typically take notice of me. So, when I am able to get the attention of almost everyone for good or bad, I enjoy it. I love the double take and the triple take as my fellow commuters line up or pass me by. 

2. Eating a lot of Candy and treats - I love candy and sugar and chocolate and baked goods! Halloween is a great excuse to eat as much of it as possible in a short amount of time. It's nice because it doesn't drag on like the holiday season between Thanksgiving and Christmas. It's usually one or 2 days if you have a off-Halloween party to go to. Candy readily available at the store. Having kids that trick-or-treat I can steal their candy, and of course buying a bunch of treats to give away even though I know we won't have people visiting our house. 
As a kid I would eat all of my candy on Halloween. when I was really young I couldn't hold it. As I got older I still ate it all at once, but was much better at keeping it down. Sugar Power Up! Sugar Crash! Every holiday picture from 1-8 years old I just had chocolate all over my face and clothes. Now that I'm older I use a napkin. 

3. Trick or treating - It's so fun to show off your costume and collect candy from your neighbors! You can scout out the "Rich" neighborhoods. We loved trick-or-treating by my grandma's house becuase there were a couple houses who gave out "FULL SIZE SNICKERS!" That was Amazing! 

4. Games and Parties - Favorite Halloween party games: Bobbing for apples, Donuts on a string, Cake walk, Cupcake wars! Costume contests, costume parades, and singing and dancing! 

5. Fall weather - I love the leaves changing colors, the temperature dropping, and crisp mornings. I like getting out my sweaters and jackets, hats and gloves as fall sets in. Except the Halloween where it rains or snows, forget that........

6. Fall Themes - I like to see Corn mazes, bundles of grain (Gluten Free), Fall leaves, pumpkins, corn, and harvest! I love seeing what the kids bring home from school craft days. Reds, Yellows and Oranges. 

7. Skeletons, Witches, Jack-o-Lanterns, and Spiders - Halloween is a great time to celebrate the magical world of Witches and Wizards. Skeletons who can dance and sing and long for more than just terrifying children. The scary and frightening get this one day a year to be celebrated and encouraged. Draw a snake or a spider in black and purple and green. Tell scary stories and drink a cup of hot apple cider. Carve a pumpkin with a spooky grin and a flickering flame to complete the face. 

What's your favorite part of Halloween? 

Tuesday, September 2, 2014

Moving on. Finding joy in the moment

I am moving on from starting an online store until such time that I can start with actual inventory. I have learned a lot of how to set up a store, but I don't have capital to purchase inventory for the store. So, I will put this all aside until I decide to do something with it again.

This has brought me to another interesting point. Finding joy in the moment! Instead of living for the "when this happens" or "when that happens" I will enjoy the moment I have now. I have been blessed with a wonderful wife to share my life with and amazing children to grow with and go on  adventures. It would be a shame to miss those moments because I was chasing something else.

-Moon man out

Wednesday, October 23, 2013

What is your motivation?

I watched a great TED talk about Motivation. It impacted me in an interesting way. I've been working on for over a year now, while at the same time I have my "real" job that pays me money. My desire with ShoeZanium is that it would one day transition past the side gig and allow me to work it full-time. My "Motivation" I kept telling myself is to have more money. But, that isn't getting the job done, because here I am a year and a half later and it still isn't doing anything. Or rather, it still isn't making me money, I'm not even marketing it really. Not more than a couple of promotions to try to get subscribers.

The TED talk  "Dan Pink: The puzzle of motivation" (seen here). Relayed the idea that money is not the motivator for creative and innovative thinking. It doesn't solve problems. Money is a motivator for continually doing the same activity. It works for repetitive tasks. It doesn't work for problem solving and creativity. What do we want? Autonomy, Mastery, Purpose!

This caused me to pause and examine my own motivations for ShoeZanium. There are several motivations that I have:
1. Make a company that I can have more freedom to be there for my family while maintaining or improving our lifestyle
2. Help those who have less with shoes they need (10% in charitable giving)
3. Create jobs

ShoeZanium phases:
1. Shoe Portal Affiliate website that earns commissions by bringing many shoe catalogs together where people can search and compare. They can find deals on shoes that are available around the internet.
2. Introduce Actually selling shoes (maybe drop ship or hold our own inventory)
3. Rival largest online shoe sellers with variety and selection. Deals and Customer Service!

If I change my motivation from being about money to being about building the best Shoe Deals and comparison portal I should have more intrinsic motivation. I've been thinking about this and focusing on this motivation since watching yesterday.

From the Desk of the President of the Moon